When starting with performance analysis of UA activity, a focus on high-level data points such as CPA goals, revenue, and ROI is common, but those high-level data points are really more your goals than the method by which you can

How efficiently evaluating your iGaming traffic will help you win this year. It’s common to think that if you have comprehensive data tracking and BI tools in place that you’re doing all you can to evaluate your traffic effectively, but our

When it comes to customer acquisition in iGaming, it’s vital to know what activity is helping you acquire customers, where that traffic is coming from, and what campaigns and creative are inspiring the conversion.

The A-z of successful iGaming campaign building and testing. How to scale your customer acquisition activity, then analyze and optimize for success.